5 California Colleges for Marketing Majors

5 California Colleges for Marketing Majors

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San Diego State University
Fowler
College of Business
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MBA Program

MBA in Marketing at SDSU - Payne Alumni Center

MBA Marketing Specialization

MBA: Marketing Specialization

Overview

The MBA Marketing Specialization provides students with an academic curriculum that
focuses on how products and services are developed, priced, promoted, distributed
and sold. The process requires an understanding of buyer and seller behavior within
the context of the overall market environment.

MBA Course Requirements

The MBA requires a program of study that consists of 4 major components – a core of
basic business courses, a class in business strategy, electives, and a culminating
experience course. For additional
 course information please refer to the  MBA Curriculum  page.

MBA Marketing Specialization Course Description

Marketing Specialization (12 units): Choose FOUR courses.

Specialization Electives
MKTG 761 – Product Innovation Management**MKTG 769 – Seminar in International Marketing**
MKTG 763 – Seminar in Sales Management**MKTG 772 – Strategic Brand Management**
MKTG 768 – Seminar in Internet Marketing and E-Business***MKTG 779 – Advanced Marketing Strategy***

Focused MBA Marketing Specialization Course Recommendations

Integrated Marketing CommunicationManagerial Marketing
MKTG 768 – Seminar in Internet Marketing and E-Business***MKTG 761 – Product Innovation Management**
MKTG 772 – Strategic Brand Management*MKTG 772 – Strategic Brand Management**
 MKTG 779 – Advanced Marketing Strategy***

**Offered once each year
***Offered every other year

NOTE: Students are responsible to verify prerequisite requirements for the courses
they select.

Request Information   Admissions Events

Last Updated Aug 22, 2018

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Home   MBA Programs  Master of Business Administration

Master of Business Administration

Spring 2019 Application Period Will Close Oct. 31!

 

Fall 2019 Application Period Will Open Oct. 1!

 

Connect with us for more information! 

 

 


Accelerate your career by earning your Master of Business Administration at Stanislaus State. Designed for working professionals that desire evening classes and the flexibility to take as few or many classes as your schedule permits. Students can complete the program in as few as two years or up to seven years. Our mission is to prepare individuals to become skilled organizational managers and professionals both able and willing to lead people in meeting the many challenges presented by competitive, complex environments.

Areas of Focus: In addition to completing core business classes to obtain comprehensive knowledge of business, you also complete three electives, from one of the following areas (you may take additional electives if beneficial for your career):

  • Accounting: Professionals that desire more accounting knowledge, and those working toward their CPA education license requirements.
  • Finance: Professionals that desire finance and investment knowledge, and those working toward CFA license.
  • General: You have the opportunity to take three electives in any area, providing you with a broad range of topics to include human resource management, operations, CIS, accounting, finance, or marketing, etc.

Concentration coming soon!

  • Business Analytics:  Learn how to collect/analyze big data. Good for professionals in all areas including marketing, operations, management, finance, and accounting, etc. Individual courses in analytics are currently offered (pending campus and CSU Office of the Chancellor approval).

I invite you to browse through our site and learn more about our Master of Business Administration Program here at Stanislaus State.

If you would like to learn more about our program or need further clarification, please feel free to contact me at  [email protected]  or at (209) 202-2583.

Katrina Kidd
Director, MBA Programs
Stanislaus State

 

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Katrina Kidd

Director, Graduate Programs

209-202-2583
[email protected]

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