The Goal (novel) - AdelaminInfo

The Goal (novel)

The Goal (novel)

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The Goal: A Process of Ongoing Improvement

Front Cover
Author Eliyahu M. Goldratt
Language English
Publisher North River Press
Publication date
  • 1984 First Edition
  • 1986 Revised First Edition
  • 1992 Revised Second Edition
  • 2004 Revised Third Edition
  • 2014 Fourth Revised (30th Anniversary) Edition
Media type Softcover


OCLC 56194659
Dewey Decimal
823/.914 22
LC Class PR9510.9.G64 G6 2004
Followed by It’s Not Luck

The Goal is a management-oriented novel by Eliyahu M. Goldratt , a business consultant known for his Theory of Constraints , and Jeff Cox , a best selling author and co-author of multiple management-oriented novels. [1] The Goal was originally published in 1984 and has since been revised and republished. This book can be used for case studies in operations management, with a focus geared towards the Theory of Constraints, bottlenecks and how to alleviate them, and applications of these concepts in real life. [2] It is used in management colleges to teach students about the importance of strategic capacity planning and constraint management. Time Magazine listed the book as one of “The 25 Most Influential Business Management Books. [3]


  • 1 Setting
  • 2 Bottlenecks
  • 3 Socratic method
  • 4 Characters
  • 5 See also
  • 6 References
  • 7 External links

Setting[ edit ]

Like other books by Goldratt and by Cox, The Goal is written as a piece of fiction. The main character is Alex Rogo, who manages a production plant owned by UniCo Manufacturing, where everything is always behind schedule and things are looking dire. [4] At the beginning of the book, Bill Peach, a company executive, tells Alex that he has three months to turn operations at his plant around from being unprofitable and unreliable to being successful. [5] His distant acquaintance, Jonah (a physicist), whom many believe represents Goldratt himself, helps him solve the company’s problems through a series of telephone calls and short meetings. A second story line is introduced involving Alex’s marital life. Perhaps surprisingly, Jonah’s concepts are also applied successfully in this alternative story line.

Bottlenecks[ edit ]

The book goes on to point out the role of bottlenecks ( constraints ) in a manufacturing process, and how identifying them not only makes it possible to reduce their impact, but also yields a useful tool for measuring and controlling the flow of materials. Alex and his team identify the bottlenecks in their process and immediately begin to implement changes to help increase capacity and speed up production. In response to questions about the logic of using outdated technology in modern manufacturing, Alex’s team brought in an old machine they received for free (which had previously been used at their plant in conjunction with two other machines) in order to increase the capacity of the NCX-10 machine, which had been identified as one of the two bottlenecks. Further more, they identified processes at the heat treat , identified as their second bottleneck, that caused massive delays in their getting product through the heat-treat and which had also caused some products to be heat-treated multiple times (to make softer and then harder again) instead of just once or not at all.

Socratic method[ edit ]

In the book, Jonah teaches Alex Rogo by using the Socratic method . Throughout the book, whenever a meeting or telephone call dialogue happens with Jonah he poses a question to Alex Rogo or a member of his crew which in turn causes them to talk amongst themselves to come up with a solution to their problem. When Alex Rogo is with his wife, he finds the Socratic method to be a way to fix his marriage which he then uses, with his crew, to come up with the five steps they should use to fix problems in the plant which ultimately leads him and Lou to think up the three things every division manager, the position Rogo is promoted to, should be able to do.

Characters[ edit ]

  • Alex Rogo – main character, manufacturing plant manager
  • Bill Peach – division vice-president
  • Fran – Alex’s secretary
  • Jonah – advisor, Alex’s old physics professor. Helps Alex with almost all decisions
  • Lou – chief accountant/ plant controller
  • Stacey – the plant inventory manager
  • Julie Rogo – Alex Rogo’s wife
  • Bob Donovan – production manager
  • Ralph Nakamura – data processing manager
  • Herbie – the bottleneck and the solution
  • Dave – Alex Rogo’s son
  • Sharon – Alex Rogo’s daughter
  • Mike O’Donnel – union rep
  • Ethan Frost – division controller
  • Eddie – Second shift supervisor
  • Johnny Jons – marketing director

See also[ edit ]

  • icon Novels portal
  • The Goal (Movie)
  • Theory of Constraints
  • List of project management topics
  • List of management topics
  • The Phoenix Project: A Novel about IT, DevOps, and Helping Your Business Win An adaptation of The Goal for the modern IT world.

References[ edit ]

  1. ^ “Jeff Cox” . Simon & Schuster. Retrieved 2017-05-25.
  2. ^ A summary of The Goal by Gower Publishing
  3. ^ Rawlings, Nate (2011-08-09). “The 25 Most Influential Business Management Books” . Time. Retrieved 2016-02-20.
  4. ^ Stevenson, Seth (2012-06-08). “Then Why Did We Buy the NCX-10?” . Slate. ISSN   1091-2339 . Retrieved 2016-02-20.
  5. ^ A chapter-by-chapter summary of The Goal
  • Goldratt, Eliyahu M.; Jeff Cox. The Goal: A Process of Ongoing Improvement. Great Barrington, MA.: North River Press. ISBN   0-88427-061-0 .

External links[ edit ]

  • Chapter-wise summary of The Goal at the Theory of Constraints Institute website

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      Tuesday, September 22, 2009

      The Goal Movie DVD by Eliyahu M Goldratt

      The Goal DVD normally sells for $895 but is on sale until September 29th, 2009 at 8 pm EDT. From now until then you can get $250 off.

      So The Goal DVD is yours for only $645. The Goal movie is ON SALE!!!!

      Yes, the best selling book, The Goal by Dr Eliyahu Goldratt was made into a 45 minute movie . And until September 29th 2009 you can get it at a discount.

      To take advantage of this great offer, check on any of the hyperlinks in this post.

      If you miss this opportunity, just send me an email and let me know that you want to be notified the next time there is a sale.

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